Artefact 6

My last artefact was a full flash restaurant website with an interactive online booking form, which was created using all of the collected information from my last artefact that the consumers had provided.

I wanted my last artefact to prove that the younger audience like using the online booking form and signing up with online promotions and newsletters. However on the other hand also prove that majority of the older audience prefer using a simple online booking form without any gadgets or flashy promotions.
From my previous artefacts I knew that the consumers liked a short and simple booking form that processed their data without problems. So I made sure my that booking form matched the consumer needs.

What they thought?
The booking form was tested with 16 people with a mixed age group. I was surprised yet again to see that the both groups liked the booking form and the way it was arrange. They also liked the fact that this booking form appealed to a mixed audience with it non nonsense flashy banners on the actual page.
They all liked the simplicity, colour variation and the way everything had its own section.

However yet again majority of the younger target audience clicked on the dummy promotional add.

The older audience thought the banners would have made the site cheap and tacky and was totally unnecessary. In addition, one of the people MAYUR said; “If you’re in a rush in the morning and you need to head off to work and want to book a table but the restaurant is not open. You would normally decide to book it online instead. However you don’t want to be filling out pages or reading useless information. When you can simply fill out 5 sections and get the job done and your tables booked for the evening. ”

After the testing’s I asked the consumers whether they thought some of the highly reputable restaurants had their very own prime target audience for the online booking forms, such as ASK, CHIQUITOS and PIZZA HUT;

Vikesh
“Yeah they can do, I guess if a site has a promotion, or looks really impressive I’d be more likely to contact the company or even sign up. It also makes them look more professional and approachable.”

Anisha
“Actually yeah like at our fresher’s fair and they had the spin the wheel game that got u free vouchers and information about the newsletters and freebies for chiquitos, which you had to sign up online. I guess it was about the reservation promotions.”

Arti
“I would say that they do have a target audience because they appeal to like the late teens and early 20's. I have personally never used the ASK or Chiquitos booking form s I thought it was aimed at younger audience, due to their student promotions they have often.”