Artefact 5 - Part 2

Interview Questions

• How was the functionality of the Online Booking Form? (Was it easier to navigate and did it take up more time than a standard booking form?)
• What did you think of the Flash ad banners? (Did they tempt you to click onto them?)
• Did you feel confident filling out the form? (Handing out personal details?)
• This online booking form was created, for one purpose ‘Simplicity’, did you feel that whilst fill out the form?
• Any improvements that you can recommend on the online booking form functionality and layout?

Feedback

The ‘Online Booking Form’ was tested out by ten people from different backgrounds.
Everyone said that the booking form was simple and easy to navigate with a straight forward step by step process. In which, the customers did not have to hand out their phone numbers as it was (Optional) made them feel confident filing out the rest of the form. The fact that some company’s ask for a phone number and then constantly keep texting them, which everyone finds/found annoying.



They found the online booking form less time consuming. The maximum time someone took to fill out the data and click on ‘Send’ was no more than 3 minutes.

The feedback I had received about the flash ad banners was very mixed, as majority of the younger audience (being students) did not mind the flashy banners and the older audience did. The older audience disliked the flicker/flashing lights of the banner, as they found it annoying and pointless. Also they said it was very distracting when they filled out the form. However on the other hand younger audience (students) did not mind the flashy banners and in fact they all clicked onto the ‘Ad’.

When I asked them why afterwards and their reasons for it?
They all replied saying, that the online freebies and the flashing images of the ‘Ad’ was very influential and if this was a real online booking form they would have signed up by now for the freebies, newsletters and any other promotional activity.

Finally, other than the flashy banners, everyone stated that the online booking form was very good, simple and straight forward and that some of the companies out there should think about narrowing down their forms.